TELEVISION money is for sure. Just question Wichita St, who has already earned $1,227,500 this tourney. The going price? $245,500 per game. And thatas following the NCAA pays because of their travel costs. In the same way Wichita, who is acquiring Cinderellaas glass slipper is manufactured by Dulce & Gabana. While they need to share their awinningsa using their conference, Wichita St. has observed a 400% uptick in internet traffic and as a side-effect wants a significant trend of fundraising pounds. Ostensibly, the school just went viral. But the most money is made by who using this whole matter? In other words, coaches. As Bloomberg news studies, homeboy is getting COVERED this trip to Atlanta: University of Louisville coach Rick Pitino would make $425,000 extra this year a on top of a million pay package a by leading his favored Cardinals to the title of the menas national basketball tournament. Well, the money is made by coaches if you donat consider the National Collegiate Athletic Association. Alone bank was made by them last year. So much so, that itas often difficult for them to keep their position as a non-profit. How much? Take to near to a million dollars. Thatas right. CBS/Turner sports shelled out $871.6 million for last yearas March Madness (which will be just $200 million shy of the price tag of the freakina Olympics.) Thatas a lot more than $30 per estimated viewer (viewership is anywhere in the vicinity of 30 million people.) Therefore whereas all that money go? Dope cars. Psychology, it extends back into Division I to greatly help out the children. While the amount of income is significant, little of the money is retained by the NCAA national office. About 96 percent is distributed directly to the Division I membership or to aid finals or programs that reward student-athletes. The rest of the 4 % goes for key services, such as building operations and earnings perhaps not linked to particular plans. For 2012-13, NCAA income is projected at $797 million, with $702 million coming from the Associationas new rights agreement with CBS Sports and Turner Broadcasting. You understand who ainat getting paid? The participants. But, however, thatas what the NBA draft and Enterprise rent-a-car are here for. H/T Forbes
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